Disney looks to metaverse for more immersive experiences

January 12 2022 – Disney looks to metaverse for more immersive experiences

Disney Enterprises has had a patent approved for a “virtual world simulator” by the United States Patent Office, signalling a metaverse move for its theme parks.

The technology would include a projection device as well as tracking system enabling Disney to display virtual effects on to a real-world venue as a user, e.g. theme park visitor, moves about.

A computing platform communicates with the projection device and tracking system in the background to map the venue and identify the virtual effects to display.

The patent document provides background around the ability of augmented reality to provide users with the feeling of engaging with a virtual world to provide a more immersive and engaging experience.

It goes on to describe some of the limitations of AR such as the cost of devices, the health and hygiene implications of sharing devices and the need for the use of personal AR-enabled devices which precludes many people from enjoying the same experience.

The document concludes that there is a need for something that enables an immersive experience for many uses but tailored to the vantage point of each user.

In its fourth quarter and full-year 2021 results, Disney talked of using the power of its platform and “new technologies to give consumers the best entertainment experience possible.”

CEO Bob Chapek said: “ Our company is truly unique in that we have a significant presence in the physical world through our parks and resorts, as well as media and entertainment assets in the digital world.

“And it is incredible to see how our use of emerging technology and insights gained through our innumerable consumer touchpoints is enabling us to transform the way people interact with and experience our stories and products in both worlds.”

He described development so far as “merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse.”

Few travel brands have showed their cards when its comes to the metaverse so far.

Marriott International said it was tapping digital artists to create travel-inspired non-fungible tokens in December as part of its move into the “digital goods space.”

According to a statement, the company plans to continue building a presence in the metaverse in 2022.

Meanwhile, a mixed reality lounge called MetaTerrace has been opened in the Central Park Towers in Dubai’s financial district.

Cryptocurrency specialist ColossalBit is behind the move, which features a virtual-reality room, and says it’s a convergence of the physical and virtual worlds.

Source

Travel Talks Platform

More about our Facebook Group

Click if you want to join

Travel platform to expand your travel knowledge, follow the latest destination news and participate in daily questions, like “Travel Trivia”, “Where in the World” and “Amazing Travel Facts”.

blank


Private Facebook group
for the travel industry

Travel Talks Platform Group


5.8k members

Travel Talks Platform for the travel industry

Follow the travel news – Traveltalksplatform is the number 1 news site to stay updated on amazing travel facts, the latest news, events, incentive ideas, MICE news, job opportunities and shows.

Specially composed for the travel industry, you will find the latest travel facts at your fingertips.

Submit



Subscribe

Stay updated about the latest travel news worldwide

blank

The latest airline news, hotel news, cruise news and MICE news in your inbox:
Stay updated about
the latest travel news worldwide

 

 

Copyright © 2021 e-motions international

disclaimer:

We assume no responsibility or liability for any errors or omissions in the content of this site. The information contained in this site is provided on an "as is" basis with no guarantees of completeness, accuracy, usefulness or timeliness.