What is MICE?

What is MICE?

MICE, also commonly called the “Meetings Industry“,  stands for Meetings, Incentives, Conferences and Exhibitions.

Meeting: Meeting professionals may use the term “meeting” for an event booked at a hotel, convention center or other venues suitable.

Incentive: Offered by companies to its participants to reward a previous performance.

Conference:  A meeting held for discussion, fact-finding, problem solving and consultation.

Congress: large-scale, dedicated to certain subjects and are usually of limited duration with specific objectives.

Exhibition: Events at which products and services are displayed.



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