December 10 2021 –
In a bid to promote local tourism, the Australian Grand Prix event will feature zones showcasing the very best of Victoria.
As always, the Australian Grand Prix Corporation (AGPC) strives to improve the event and in 2022 will see the introduction of the precincts, designed to enhance the fan experience.
Throughout the four-day event, the venue will be divided into five separate fan precincts with each showcasing a different Victorian region or tourist destination.
Unlike the Australian Open at the start of the year, crowds will be able to move between the precincts.
Each of these areas will offer unique experiences in a bid to boost economic growth across the state as it begins to move on from its latest pandemic lockdown by promoting regional tourism and investment.
The precincts are as follows, Melbourne, Phillip Island, Grampians, Yarra Valley, and the Great Ocean Road – each will celebrate Victoria through entertainment, culinary and cultural experiences, all of which will be inspired by its specific region.
Australian Grand Prix Corporation General Manager of Marketing and Experience, Arthur Gillion expressed that there is real excitement about the event returning.
He believes the precincts will further bolster the positive fan experience.
“These new fan precincts will not only showcase our wonderful state, but they will also provide a brand-new way to experience April’s event.
“We’ve been hard at work reimagining this year’s Formula 1 Australian Grand Prix and creating new and exciting fan experiences and cannot wait to see the world’s most exciting motorsport spectacle back to Victoria.
The 2022 edition of the Australian Grand Prix will see the debut of the tweaked circuit layout, designed to improve overtaking and action.
Visit Victoria CEO Brendan McClements believes there is no better state on earth to watch sporting events, particularly the Australian Grand Prix, and also thinks the precincts will add to the atmosphere.
“No one hosts a sporting and major event like Victoria, and the new fan precincts are a fantastic way to showcase the best of everything our state has to offer,” he said.
“From tasting tantalising food and renowned wine to music and live performance we want Formula 1 crowds to get a taste of Victoria’s vibrant and diverse scenes and be inspired to get out there and see the real thing for themselves.”
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