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Brazil has a new airline. 

This new company aims to become Brazil’s most prominent player, though it has a long road ahead and has already faced a few setbacks. Let’s investigate further.

Regarding domestic flights, the airlines predict to resume all routes by the end of the first semester of 2022.

Right now, the numbers of daily departures are 75% compared to pre-pandemic numbers. They expect to end 2021 at 85%. There is a push for more regional flights as new airport concessions are being made, and the appearance of a new airline, ITA, has pushed Azul, Gol and Latam to resume routes so they won’t lose market share. 

ITA is currently flying to 19 destinations in Brazil and plans to end 2022 with 35 routes. They do not have an aggressive price strategy, but they want to differentiate themselves by offering 1 free checked bag (around R$50 or U$10 benefit, compared to the others), more leg space, free seat assignment, meals and drinks on-board when they return, integration with their bus fleet. This might be the biggest advantage for international tourists, they will be able to fly to Rio and connect by land to Buzios by bus, directly from the airport, with one ticket.


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