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Cameron Highlands, Malaysia is known for its teas, chilly weather and unfortunately, landslides.

Recently it was announced that a new tourist destination worth more than RM100 million would be built on top of Cameron Highlands in Pahang.

The theme park is said to take on a European theme, with a set of five aesthetically different villages made to attract local tourists and people from Southeast Asian who are looking to escape the ASEAN heat.

The park would feature a ski lift that would take visitors up the top of a 1.2km dry ski track (basically means an artificial track with no snow) and guide them through scenic routes down the hill. 

Fun Eco-getaway

Speaking at the launch of the project, Tourism Minister Datuk Seri Nancy Shukri said the theme park would breathe a breath of fresh air into the nation’s tourism industry by offering something truly unique and help people reconnect with nature.

ESCAPE Cameron Highlands will do so much more than revitalize Cameron Highlands as a major tourism hub. This timely development will kickstart the revival of Malaysia’s domestic tourism industry, as a whole, which has been greatly hit by the Covid-19 pandemic since last year.

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri.

The theme park’s developers, Sim Leisure Group, explained that the project would adopt low impact development approaches in its design and construction while proliferating Cameron Highlands’ natural beauty and provide a fun get-away for everyone.

The ESCAPE concept in a nutshell advocates the re-discovery of childhood and re-connection with nature. It reintroduces the benefits of play and enhancement of motor skills by introducing. the nostalgic activities of yesteryear in a contemporary but natural environment. We have been doing this with ESCAPE Penang and ESCAPE Petaling Jaya, but I can guarantee, it will be quite unlike anything in ESCAPE Cameron Highlands.

Sim Leisure Group Executive and ESCAPE Founder Sim Choo Kheng.


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