Just opened in London – Salt Bae is a chef artist and has a very unusual way of salting and covering his steaks with gold.
The price of such a steak rises above 1000 euros, but imagine your pictures on Instagram. Apparently, Salt Bae even feeds you if so desired!
All in all, a surreal experience and critics don’t know what to make of it.
More about Salt Bae
Gökçe became famous from a series of viral Internet videos and memes. His fame came from a viral video, “Ottoman Steak”, posted on 7 January 2017.
The video shows him cutting meat and sprinkling salt on it in a “suavely” way.
The video of him lovingly preparing an Ottoman steak, posted on January 7, 2017, has to date garnered more than 16 million views.
His strangely sensual meat videos soon evolved into a series of viral memes, with viewers taking particular delight in the flamboyant way Nusret sprinkled a handful of salt crystals at the end of the clip.
His beginnings:
He started working as an apprentice in Turkish steakhouses aged only 12.
In his twenties, Gökçe picked up sticks to go to Buenos Aires, to learn more about their beef and the art of butchery.
The more he learnt about steak, the more his dream to open a restaurant intensified – and he did exactly that.
He opened his first Nusr-Et steakhouse in Istanbul in 2010.
The brand grew, and he opened restaurants across the Middle East, including in Ankara, Doha and Dubai.
It was then that Gökçe shot to viral internet fame – and it allowed him to open a total of 13 restaurants within the year, expanding into America and Greece.
In September of 2021 he opened a restaurant in London and now has his sights set on Saudi Arabia.
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