“This is a monumental moment for Hard Rock International and a true milestone in our journey to elevate our lifestyle hotels portfolio,” said Dale Hipsh, Senior Vice President of Hotels, Hard Rock International. “New York City is the culture capital of the world and as a brand, we have been eagerly anticipating the right opportunity to bring our entertainment-infused hospitality experience to this market. Hard Rock Hotel New York creates the perfect home base for exploring the city’s most exciting attractions, but what’s more, are the curated experiences for guests and locals that only we can offer through one-of-a-kind partnerships and collaborations with legendary artists, performers and musicians.”
The newly constructed hotel will feature 446 exquisitely designed guest rooms and specialty suites offering floor-to-ceiling windows that showcase the city’s vibrant energy. Sitting atop the 34th floor is the jewel of the Rock Star Suite, a bi-level glass-enclosed penthouse with expansive city views, original contemporary artwork, bespoke music memorabilia, and one of the largest terraces for entertaining in New York City.
To spearhead the property’s interior design, Hard Rock Hotels enlisted the services of award-winning design firm Jeffrey Beers International to bring a music-infused vision to life, accented by legendary memorabilia honoring musicians from and inspired by New York City. Notable displays will include a classic leather motorcycle jacket owned and worn by Joey Ramone; a pair of silver patent leather boots worn by Lady Gaga; a record player with built-in microphone and cutting lathe for making direct-to-disc recordings from Les Paul; and handwritten lyrics for John Lennon’s 1972 ode to his adopted home, “New York City,” among other notable pieces.
Uniquely situated between the Theatre District and Radio City Music Hall, Hard Rock Hotel New York will offer a backstage pass to the city’s historic Music Row. Paying homage to the mecca of recording studios and music stores that once lined 48th Street, the hotel will offer live music across all public spaces with a dynamic and engaging approach to entertainment programming.
Guests and locals will discover innovative culinary concepts including the upscale NYY Steak, in partnership with the New York Yankees. Mozambique wood paneled walls will be complemented by autographs from famed players while heritage-sourced steaks, local market seafood and approachable main dishes will be served on fine China inscribed with player numbers within the iconic franchise insignia.
RT60 Rooftop bar will deliver masterfully crafted cocktails, shareable bites, an effortlessly stylish scene, and a chance to soak in the city from above. This will be a true entertainment destination with world-renowned DJs and emerging local talent.
From day to night, the brand’s signature Sessions Restaurant & Bar will represent the soundtrack of New York. Located on the main level and accessible by a grand staircase from the street, this light-filled three-story atrium and open-air terrace will offer live, unplugged musical performances that embody the vitality and ingenuity of the city.
The hotel’s show stopping feature will be The Venue on Music Row, an extraordinary flexible entertainment space with capacity for up to 400 guests. The Venue will play host to A-list performances as well as fashion shows, after-parties, and gala dinners for some of the city’s most sought-after moments.
Beyond the public spaces, Hard Rock Hotel New York will weave the kinetic force of music into health and wellness offerings. The hotel will feature the brand’s signature Rock Om® program fusing the practice of yoga with the rhythm of a custom DJ-curated soundtrack for on-demand in-room sessions. Building on the existing offering, Hard Rock Hotel New York will introduce a series of transformative experiences including rooftop moonlight yoga sessions.
In true Hard Rock style, the hotel will offer an array of signature brand experiences and amenities exclusive to Hard Rock Hotels. Amenities include the Sound of Your Stay® which allows guests to listen to Tracks® curated playlists by artists and musicians, Crosley record players available upon request with Wax®, or play a Fender guitar with Picks® in the privacy of their room. Roxity® programming will bring to life family attractions and entertainment while the Unleashed® pet program will welcome four legged friends. Guests are invited to exchange the traditional city map for Soundtracks® interactive area guides which are curated by Hard Rock and musical artists to showcase the best of each destination.
The announcement of Hard Rock Hotel New York comes as Hard Rock International commemorates 50 years as one of the world’s most recognizable brands for entertainment, hospitality, gaming, and leisure. Hard Rock Hotel New York is now accepting reservations with introductory nightly rates starting from $395. For bookings and to follow along for regular updates, please visit www.hardrockhotels.com/new-york.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About Hard Rock Hotels & Casinos
Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable hotel experiences. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 26 distinctive Hotels and 9 Hotels & Casinos in the world’s most enviable destinations. Hard Rock Hotels provide amazing live music, dining options that make guests’ taste buds sing, head-to-toe wellness services and many more amenities, in addition to offering best in class protocols for health and safety which Hard Rock deems SAFE+ SOUND. For more information on Hard Rock Hotels, visit hardrockhotels.com.