November 9 2021 – The Marketplace for China’s travel industry is once again attracting a diverse exhibitor representation, quality buyers and sees a strong line-up of partners this year. The 4th edtion of ITB China will be held as a purely virtual event, offering all participants a digital platform to meet, chat and exhange ideas with key industry players worldwide.

ITB China

The virtual platform will open on 8 November and run for two months until the end of the year, connecting participants over an extended period of time for a total of 50 days.

“After months of preparation and hard work by our entire team, we as Messe Berlin are proud to officially open ITB China Virtual 2021,” said Martin Ecknig, CEO Messe Berlin. “For the first time ITB China goes fully digital. The tailormade new virtual platform will meet the ever-changing needs of our exhibitors and buyers, giving them a platform to explore opportunities, ideas and innovations with an optimistic future for our industry in mind,” he added.

By offering a longer digital trade show period, all industry attendees will get adequate time to connect with more business partners digitally, discover brand new products and innovative services of the international exhibitors from over 50 countries on the virtual show floor, network with top Chinese buyers from over 200 leading travel agencies and companies, and learn from the best industry experts all in one place.

As the Strategic Partner, the European Travel Commission (ETC) will have a strong exhibition presence at the virtual event, with many European destinations joining the virtual ETC booth including: Ards and North Down, Armagh, Austria, Belfast, Bulgaria, Croatia, Czech Republic, Denmark & Norway (Scandinavian Tourist Board), Estonia, France, Germany, Isle of Ireland, Monaco, Netherlands, Northern Ireland, Poland, Portugal, Saxony, Serbia and Zagreb.

A number of European destinations will also be joining ITB China with their own virtual booth, including Hamburg, Italy, Malta, Spain, Switzerland, Thesprotia/Vlora, Turkey and the United Kingdom.

Furthermore confirmed destinations from all over the world are this year’s Official Island Travel Partner Maldives, Abu Dhabi, Australia, Fiji, Israel, Los Angeles, New Zealand, Penang, Qatar, Sarawak, Saudi Arabia, South Africa, Sanya, Shenyang, Shaanxi, Tahiti, The Bahamas, and many others.

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