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The Kuala Lumpur Convention Centre has become Malaysia’s first venue to be granted the “Safe Business Events” (SafeBE) certification, a hygiene and safety label, by Bureau Veritas.

Initiated and supported by the Business Events Council Malaysia, the certification program gained collaboration from Malaysian Association of Convention & Exhibition Organisers & Suppliers and the Malaysia Convention & Exhibition Bureau to drive the venue certification process to create an end-to-end safe and secure event journey for organizers and participants alike. It recognizes a venue’s implementation of the government-endorsed Business Events Standard Operating Procedures and the team’s operational excellence in event management, food and hospitality service standards in the new norm.

The centre was assessed on its processes, facilities and people in order to be deemed worthy of accreditation. The assessment was based on correct implementation of equipment, tools, quality standards, team knowledge, training and expertise, in order to ensure the venue’s compliance with the assessors’ criteria and ability to operate safely in the new norm.

Alan Pryor, the venue’s general manager, said in a press release, “We want every step of the event organizer and visitor journey to instill trust and assurance in our venue, team and the destination. This is part of our broader strategy for business recovery and continuity, as well as our mission to increase public and business confidence in the international standards of venue operations in Malaysia. We highly recommend that other venues undertake this certification program to elevate the country’s attractive value proposition and profile as a safe destination for business events.”

Last year, the Malaysian Association of Hotel and Malaysian Association of Tour and Travel Agents initiated a similar safety certification standard, the “Clean and Safe Malaysia” and “Travel Safe Malaysia: Hygiene Excellence and Safety Label,” respectively. With the business events industry also embarking on this path, Malaysia’s tourism and hospitality industry is set to welcome back event delegates and visitors safely.


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