Let’s go back to the height of the COVID-19 pandemic. After being battered by all sorts of terrible twists and turns, the travel industry was struggling to maintain a pulse while dealing with constantly changing rules and regulations, including the need to show proof of a negative COVID-19 test before re-entering the U.S. I remember thinking at the time, “How in the world is this going to work?”
Yet, within days — if not hours — of that announcement, resorts in Mexico were already sending out press releases assuring customers that they would be able to take a COVID-19 test on-site and, if the test came back positive, the hotel would allow the traveler to stay and quarantine. In the weeks that followed, properties throughout Mexico created a nearly seamless process whereby travelers could take much-needed vacations and still have the peace of mind knowing that they would be taken care of.
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