September 07, 2022 –
Radisson Hotel Group is embarking on a transformational journey in Thailand, with a rapid expansion of its portfolio of hotels and resorts and an unwavering commitment to its owners, partners and guests in this enduringly popular tourism destination. With over 25 years of local area expertise and strong brand recognition, the company is now ready to embark on an exciting future in the “Land of Smiles”.
Radisson Hotel Group has revealed the defined brand architecture and strategic direction that will power its expansion plan in Thailand. The combination of a trusted collection of core brands and a recent partnership with Jin Jiang International and its affiliates create a complete collection of brands ranging from economy to luxury. Driven by a dedicated business unit in Bangkok, this will enable the Group to meet the needs of owners and guests in almost every Thai market, from key cities and popular leisure destinations to emerging hotspots and major transport hubs.
With the trends and opportunities in Thailand, the Group will be placing a focus on three brands. Firstly, Park Inn by Radisson, the upper-midscale brand, will offer cost-effective investment and higher returns for owners in a wide range of markets, such as urban areas and transport hubs. Radisson, the world-renowned upscale brand, ensures an efficient business model for owners with properties that are simple to build and conversion-friendly – perfect for primary and secondary cities, plus airport, suburban and convention locations. Finally, Radisson Individuals is the Group’s newest affiliation brand which celebrates the joy of individuality. Ideal for owners who want to retain their unique identity and guests seeking authentic local experiences, these upscale properties are well suited to all urban and resort destinations and have the potential to unlock new and emerging destinations.
These will be complemented by a spectrum of other brands, including Radisson RED, which provides a playful twist on conventional hotel stays in upbeat urban locations, along with Radisson Collection, Radisson Blu, Park Plaza and Country Inns & Suites by Radisson. Three newly affiliated brands, Golden Tulip (exclusive to Radisson Hotel Group in Thailand), Kyriad and 7 Days, further broaden the options for owners. Looking beyond traditional hotels and resorts, the Group has also identified serviced apartments and branded residences as areas of opportunity. The overall aim is to offer highly customized options to cater to the specific needs of every owner and developer in the Thai market.
The Group continues to roll-out its five-year transformation plan which includes best-in-class technology and integrated solutions to maximize revenue across the Group’s hotels and deliver the best GOP in the industry.
“With all arrival restrictions having been lifted, international visitors are returning to the country once again. This presents exciting opportunities for hotel owners and developers; but following the recent global challenges it is also vital to make good decisions and choose the right partner for your investment. At Radisson Hotel Group, our defined brand architecture with clear market segmentation, flexible investment options, local area expertise and global support structure ensure that a bespoke solution can be tailored to the unique needs of every owner.” said David Nguyen, Managing Director, Indochina and Strategic Partnerships, South East Asia & Pacific, Radisson Hotel Group.
The most popular tourist destination in Southeast Asia¹ and home to many of the region’s most iconic attractions, Thailand is rebounding rapidly from the impact of the global pandemic, with 24 million international arrivals expected in 2024². Radisson Hotel Group has been ever-present in the Thai market since 1995, generating outstanding brand recognition and loyalty within the market. Now, by combining this rich company heritage with intuitive affiliations and agreements to create a comprehensive collection of brand offerings, Radisson Hotel Group is ready to embark on a bright new era of hospitality in this enchanting country.
The Group recently announced plans to add 100 new properties in Thailand by 2025, up from six today – four currently operating in Bangkok and two in the pipeline in Phuket and Pattaya. This represents a key part of the Group’s wider APAC Expansion Plan, which is aiming to achieve a 400% increase in portfolio strength across the Asia Pacific region, reaching 2,000 properties by 2025. Thailand has been identified as one of five key growth markets, along with India, Vietnam, Australia and New Zealand.
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