March 7, 2022 – Riverdance in the united States and Canada
New Tourism Ireland partnership with Riverdance will highlight the island of Ireland across North America
Tourism Ireland is teaming up with Riverdance to promote the island of Ireland as part of the Riverdance 25th Anniversary Tour in the United States and Canada this year. The tour is set to include over 120 performances in more than 40 cities across North America.
The partnership will include inspirational Ireland video content playing on screen to audiences before each of the performances – reaching around 310,000 people. Activity will also include joint publicity promotions in Washington DC in March and in Boston in May. A new video has been created featuring some of the Riverdance cast at some of our iconic locations – including the Cliffs of Moher, the Giant’s Causeway and Dublin – which will be shared on Tourism Ireland’s social media channels.
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