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The company is seeking to set an example of adaptation in Vietnam, with its brand-new ‘touchless’ hotel model.

The chain minimises physical contact between people and objects, as well as direct contact between people.

Instead of checking in with a front desk receptionist, guests can check in online 48 hours in advance or utilise the automated check-in kiosk system when they arrive at the hotel lobby.

Instead of pressing buttons, pulling switches, picking up room keys or drawing the curtains, guests can also use a single mobile key integrated within the Sojo app.

The company has used technology to build a live chat system between ‘Gurus’ (versatile and multi-tasking customer representatives) and the guests to ensure communication remains smooth.

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