The coolest House of Gucci film locations – The first pictures released from Ridley Scott’s latest project, House of Gucci starring Lady Gaga and Adam Driver, give a glimpse of glamour, style – and wonderful locations to inspire your next ski trip
Lady Gaga shines in the Ridley Scott’s House of Gucci, telling the story of the 1995 murder of fashion scion Maurizio Gucci. So where are these cool film places and can we visit them.
During filming in the Italian Alps, Adam Driver as Gucci and Lady Gaga as the ‘Black Widow’ Patrizia Reggiani were photographed sporting an Eighties après-glam style that might just become the inspiration for post-pandemic skiing in the new Roaring Twenties.
As well as turtlenecks, furry hats and excessive gold jewellery (Gaga was also snapped in a red leather catsuit – see below), we wonder if fondues and Gitanes might be on the way back too. It also got us thinking about where we’ll be going. Here we check out one destination that we know at least some of the film is being shot in, and, in honour of Gucci himself, round-up the four other coolest destinations in the Italian Alps, from the Aosta Valley in the west to the Dolomites in the east.
1) The coolest House of Gucci film locations
This pretty village in the Aosta Valley is standing in for St Moritz in the film, where Gucci and Reggiani had a chalet. Like neighbouring Gressoney-La-Trinité, Gressoney-Saint-Jean has barely been troubled by the passage of time – making it ideal for nostalgic post-lockdown skiing. Hotels along the valley, including Lo Scoiattolo and Nordend, tend to be snug chalet-style affairs, heavy on wood, stucco and soft furnishings. From nearby Staffal, the lift pass offers access to the vast and underappreciated Monterosa ski area, which is known across Europe for its heli-skiing and vast off-piste. Lingering red runs cross three dreamy valleys to resorts such as powderhound-favourite Alagna and charming Champoluc, where eco-adventure CampZero represents a new kind of alpine stay around these parts.
2) The coolest House of Gucci film locations
Gucci and Reggiani, who was also known as ‘the Liz Taylor of luxury labels’, surely frequented Cortina d’Ampezzo, the most chi-chi of the Italian resorts and a favourite of Taylor herself. There may be a few more Russian and Milanese influencers these days, but Cortina still has some of the most fabulous fur-clad people-watching in the Alps – ideally over a beluga lentil and scallop stew on the terrace of El Camineto restaurant, before retreating to the extravagantly domed spa of the Cristallo hotel, crisply renovated since the era when Klaus Kinski and Brigitte Bardot frequented the Monkey bar. Just out of town, the four-table Aga was a pioneer in the local zero-mile foraging movement when it was opened in 2015 by Noma alum Oliver Piras and his wife Alessandra Del Favero.
3) 1) The coolest House of Gucci film locations
It’s barely an hour down the road from Cortina to Alta Badia, a valley of six villages that share an ancient Ladin language and culture based around subsistence farming. These days, that translates into unfussy but seriously good locavore food along the valley – from agriturismos such as the 200-year-old Maso Runch to St Hubertus, with three Michelin stars for its cook-the-mountain philosophy. While hotels lean towards woodsy-rustic – like the Kolfuschgerhof in little Colfosco – newer stays have been mixing things up in recent years, including the Adler Lodge eco-retreat, with its onsen-like thermal baths. There’s serious off-piste skiing along the valley, and access to the Dolomiti Superski area with about 745 miles of pistes running to Cortina and beyond.
4) The coolest House of Gucci film locations Merano
Gorgeous, craggy South Tyrol is both homely and forward-thinking – a Germanic area with an ancient tradition of nature-gazing and buying local, powered largely by renewable energy. The best place to get a sense of it is the Merano basin, known for its geothermal spa resorts even in the days when Ezra Pound and Franz Kafka would come to take the crisp air. Most spectacular is the Miramonti Boutique Hotel, south of the Merano 2000 ski resort, all angular timber and faintly steaming infinity pools overlooking an epic mountainscape. To the south, the delightful village of Lana is home to two beautiful mod-rustic stays: the eight-room 1477 Reichhalter, with its buzzing bar in a renovated Tyrolean inn, and Villa Arnica, an elegant 10-bedroom mansion with a citrus-sharp pool in a lush garden.
5) The coolest House of Gucci film locations Courmayeur
On the Italian side of Mont Blanc, Courmayeur has some of the best off-piste skiing and climbing in Italy, and quieter pistes than the more illustrious Chamonix at the other end of a long mountain tunnel. There’s a quietly buzzy après-ski scene here, starting with aperitivo hour at Bar Roma, and food’s taken seriously, especially on the mountain at spots such as the cosy Rifugio Maison Vieille shepherd’s hut and Chiecco, known for its wild-boar ragu. Hotels run from smart, timber-clad Le Massif to the more simple Auberge de La Maison on the edge of town, while the futuristic Skyway Monte Bianco – the world’s most expensive cable-car project – whizzes up to the Mont Blanc massif, with links to Chamonix’s famous Aiguille du Midi station.
The coolest House of Gucci film locations was written by Toby Skinner
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