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Standard International has signalled its intention to launch a hotel within Zin, real estate specialist Befimmo’s landmark mixed-use scheme in the heart of the Belgian capital.

Befimmo’s ongoing redevelopment of two towers at Brussels’ World Trade Centre in the Northern Quarter, the city’s Central Business District, for an ambitious project known as Zin has received a major boost.

The Standard’s growing international presence

For Standard International, this newly announced property adds to a portfolio of celebrated properties in destinations ranging from New York and Miami to London and the Maldives. And for Befimmo, it promises to significantly strengthen the offer of Zin, which aims to bring an attractive mix of residential, commercial and leisure space under the same roof.

“This property is a perfect step for The Standard in Europe,” said Standard International CEO Amar Lalvani. “Once again, we will be completely and unexpectedly reinventing a property and transforming a neighbourhood. We can’t wait to surprise people and show them just how intriguing Brussels is and why we love it.”

“We are extremely proud to welcome The Standard in Zin,” added Jean-Philip Vroninks, CEO of Befimmo. “This iconic brand fits perfectly within the vision we have for Zin and will amplify the redynamisation of the Brussels North Quarter. Thanks to the mix of functions (offices, hotel, apartments and shared spaces), we will create a building where there will always be life, 24/7, with different users occupying the spaces at different times.”

Designed for guests and locals alike

The Standard, Brussels will accommodate travellers across 180 guestrooms and 20 branded apartments, and feature unique public areas including a lush ground-floor greenhouse and a rooftop showcasing outstanding F&B. Its restaurants and bars will be created with both guests and locals in mind, taking inspiration from the city’s culture and community. 

Brussels will add to The Standard’s growing global footprint, following on from the recent announcement of The Standard, Fitzroy in Melbourne. Other upcoming openings include The Standard, Hua Hin, which is slated to open in November 2021, and The Standard, Bangkok Mahanakhon, expected to launch early next year.


Best hotel in Belgium

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