December 7, 2021 – Vignette Collection by IHG – Luxury & Lifestyle growth story continues with landmark agreement across multiple markets
IHG® Hotels & Resorts, one of the world’s leading hospitality companies, is proud to announce the European debut of its new luxury collection brand Vignette™ Collection in a landmark multi-property deal.
In partnership with owner group JJW Hotels & Resorts (JJW), the signings in Portugal and Austria represent the strong owner appetite for Vignette Collection, which launched less than four months ago as the 17th member of IHG’s brand family.
Bringing together exclusive properties in sought-after urban and resort locations, it welcomes world-class independent hotels to the company’s Luxury & Lifestyle collection in a style that combines the distinctive identity of each property with the power of IHG’s global scale and expertise.
The agreement between IHG and JJW also includes a new property for IHG’s voco™ hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve.
Karin Sheppard, Senior Vice President and Managing Director Europe said: “We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality.
The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.”
Mohsen MBI Al Jaber, Vice-chairman of JJW Hotels & Resorts added: “We’re extremely proud to be partnering with IHG Hotels & Resorts to announce the first signings of Vignette Collection across IHG’s and JJW’s European portfolios. These unique properties, along with the addition of a new voco hotel, will offer the highest standards of excellence whilst retaining their own distinctive identity.
We are also delighted to utilise IHG’s simplified conversion process for both its Vignette Collection and voco hotels brands. We look forward to a successful partnership with IHG to bring these properties to life across Europe.”
Signed under franchise agreements, IHG will partner with JJW to fulfil Vignette Collection’s ambition to bring to life a luxury guest experience that is authentic, experiential and thoughtful in exclusive properties:
Grand Hotel Wien, Vienna, Austria
Penina Resort & Golf, Algarve, Portugal
Dona Filipa Hotel, Algarve, Portugal
voco Algarve, Portugal
In August 2021, Vignette Collection became the sixth brand added to IHG’s portfolio in the past four years, taking it to 17 brands across more than 6,000 hotels in over 100 countries. Its first two signings set the tone of the unique and distinctive nature of the collection brand’s hotels, The Aquatique hotel in Pattaya, Thailand, and Hotel X Brisbane Fortitude Valley in Australia – which opened its doors just days ago in early December 2021. The addition of Vignette Collection further enriches IHG’s Luxury & Lifestyle offer for leisure and business travellers alike, and IHG expects to attract more than 100 Vignette Collection hotels in 10 years, with the brand key to delivering its ambition of industry-leading net rooms growth.
Vignette Collection embraces IHG’s responsible business commitments to care for our people, communities and planet. Hotels in the collection will have the opportunity to work with IHG on initiatives of their choosing, as part of a shared vision to build brighter futures for people in the communities where we operate. This includes the opportunity to positively impact local youth empowerment groups through dedicated skills-building resources, on-site events, and volunteering.
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