70% of Global tourism of the pre pandemic levels reached

Global tourism reached around 70% of the pre-pandemic levels

Global tourism reached around 70% of the pre-pandemic levels

09 November 2022

Global tourism has currently reached around 70 percent of the pre-pandemic levels, according to the UN World Tourism Organisation (UNWTO).

The UN travel body, however, said innovative and urgent measures needed to develop the sector further as “the window of opportunity will not stay open forever”.

“We need to rethink tourism – as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency,” UNWTO Secretary-General Pololikashvili said.

“Our job is to create jobs,” Pololikashvili told tourism sector leaders at the ministers’ summit at the World Travel Market on Tuesday.

The joint platform for public and private sector leaders addresses tourism’s most pressing issues and sets the agenda for the years ahead.

Held around the theme of ‘Rethinking Tourism’, the 16th summit gathered ministers and high-level delegates from 19 countries, alongside business leaders.

Opening the event, Pololikashvili emphasised the unique opportunity to transform the sector.

Juliette Losardo, exhibition director at World Travel Markets, also echoed the UNWTO stance and said a post-pandemic world has revealed exciting opportunities and given a once-in-a-lifetime opportunity to reconsider tourism and ask how to rebuild and better prepare for the future.

While the summit promoted diversity of thought, background and experiences, a focus on tourism’s unique power as a driver of sustainability and as a promoter of peace and understanding proved a common theme.

Participants emphasized that now is the time for the tourism sector to focus more on cooperation rather than competition.

Ministers also acknowledged UNWTO Secretary-General’s call for tourism to be mainstreamed within the political agenda and for greater collaboration between ministries of tourism and those of economy, business and environment.

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WTM Poll – Cost of living challenge for travel in 2023

WTM Poll - Cost of living challenge for travel in 2023

WTM Poll – Cost of living challenge for travel in 2023

08 November 2022

The soaring cost of living around the world is by far the greatest threat to travel businesses in 2023, according to WTM London research.

A poll of travel professionals asked: “Which of the following is most likely to affect your business negatively in 2023?” and almost half (44.8%) cited ‘cost of living generally’.

The price of petrol was cited by 13.4%, while energy prices were a concern for one in ten respondents (9.6%).

Taken together, the cost of living plus petrol and energy prices, these responses amounted to more than two thirds of those surveyed (67.8%).

The war in Ukraine was cited by just over one in ten (11.9%), while other issues were mentioned by smaller proportions of the respondents – increased Covid rates (5.4%); 2022 chaos at airports (4.2%); climate change (2.3%); Brexit (1.9%); and enhanced border checks (1.1%).

The survey reflects warnings by the World Travel & Tourism Council about the industry’s global bounce-back being at risk from economic headwinds.

In September, the WTTC highlighted the challenges to the G20 Tourism Ministers, saying collaboration between the public and private sector is needed now more than ever.

Julia Simpson, WTTC President and CEO, pressed home the message, saying that rising energy prices, cost of living, labour shortages, airspace restrictions and climate change “all threaten the full of recovery of our sector”.

In the UK, the government pledged to cap energy bills for consumers and businesses over the winter but fears about tough economic times remained as recessions loomed across Europe, following Russia’s invasion of Ukraine and its squeeze on natural gas supplies.

Sterling tumbled to a record low in the wake of the UK’s mini-budget and package of tax cuts – exacerbating the cost-of-living concerns and making spending overseas more expensive for Brits.

Juliette Losardo, Exhibition Director at World Travel Market London, said:

“Assistance with energy bills has offered some reassurance for consumers and businesses but we’re still facing a grim winter, especially as so many travel firms have been devastated by the pandemic disruption.

“Soaring fuel prices will hit the price of holidays, while inflation will eat away at families’ disposable income – meaning leisure travel may be unaffordable for some, especially at the budget end of the market.

“However, experience has shown us that consumers are keen to prioritise spending on holidays, especially as they have been hit by lockdowns in 2020 and 2021.

“Many of our sessions at WTM will help delegates navigate these choppy waters ahead and seize the opportunities that are out there to emerge stronger in 2023 and beyond.”

The WTM London trade survey quizzed 210 travel industry professionals from around the world. The consumer survey had 2,000 respondents.

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Can social media and Destination Market reach USD 407.35bn. by 2032?

Social Media and destination market is projected to reach at a USD 407.35bn. by 2032

Social Media and destination market is projected to reach at a USD 407.35bn. by 2032

07 November 2022

The global social media and destination market is estimated at USD 120.0 billion in 2022 and is projected to reach USD 407.35 billion by 2032, at a CAGR of 13.0% from 2022 to 2032.

In the new age of marketing the social media is making a commendable progress in the growth of social media and destination market. In the modern era people are tech savvy, the upgraded devices and better network connectivity make it easy to access social media on anytime around the globe. This help travellers majorly as it enables traveller to get the information of the place in details.

According to Future Market Insights, the accessibility of details of the destination help them to decide and organize the trip to the place. The customer gets an opportunity to study the review of other visitors travel the place and also allow the traveller to share his feedback as a review on social media platform. The agencies channelize the information to promote the destinations on social media. The social media and destination market has helped to boost hospitality industry.

Radonic+ a Canada based travel and tourism marketing agency help clients to promote their business on social media. They prepare strategy for branding and marketing of travel agencies and hotels. Marriot Hotel is one of client of Radonic+ and they promote the hotel with the help of social media and destination market.

Destination Market

As such, the global social media and destination market is estimated to expand at a CAGR of over 13.0% throughout the forecast period of 2022-2032, to be valued at US$ 407.35 Bn by the end of 2032.

Key Takeaways from the Global Social Media And Destination Market Study

  • In case of service type there can be high demand for both virtual tour and physical tour. The advertisement shown on social media are easy to access and easily navigate the user through the website from information overview to final booking on website. Furthermore, the social media advertisements are attractive and are interactive.
  • In case of application outlook, almost all type travel agencies, hotels, airline agencies, other tour aggregators use social media and destination marketing to promote their services on media platform. Apart from this the social media and destination market agencies help travel business to get a mass audience by creating attractive content on social media and with other social media strategies.

Impact of COVID-19 on the Market
In the year 2020, the tourism and hospitality market faced an uncertain and dramatic hit of covid-19 wave that traumatize the entire industry. According to our analysis there was a 30% effect on entire social media and destination market. The government preventive measure on pandemic has affected the market. But there was an early recovery in social media and destination market. As social media market is overwhelming it benefited in recovery of the market.

There was a demand for virtual tour on social media platform for destination places. Also the growth in participant in the market boost the overall recovery of tourism industry. Therefore, social media in destination market was an important pillar of tourism industry during pandemic.

Who is winning?

  • Leading manufacturers of social media and destination market are focused on promotional strategies, upgradations and technological development, and new merger strategies that have driven sales growth of social media and destination market globally.
  • Major players present in the social media and destination market are Accord, MMGY Global, DCI Marketing, Screen Pilot, Net Affinity, Sojern, Cendyn, Digital Coconut, Guestcentric, Avvio, Olive Group, Ten 26 Media, Sagittarius, Radonic Rogers Strategy+ are among others.

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The tectonic shifts in travel attitudes and behaviours

The Tectonic Shifts in Travel Attitudes and Behaviours

The Tectonic Shifts in Travel Attitudes and Behaviours

September 07, 2022 

Dan Richards is the CEO of Global Rescue, the leading travel risk and crisis response provider, and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce. The 2022 Summer Travellers Safety and Sentiment Survey, conducted between July 12 and 16, 2022, reflects behaviours, attitudes and preferences regarding international and domestic travel from more than 2,100 travellers.


The return to the travel world has been a roller coaster. There are the ups of more countries welcoming visitors, fewer COVID protocols, and fewer hospitalizations—and the downs of the BA.5 variant, airline disruptions and the rising cost of travel. But the Global Rescue Traveller Safety and Sentiment Survey of the world’s most experienced travellers reveals a tectonic shift in behaviour and attitude for the remainder of this year and 2023: Travelers are moving ahead and forging plans to overcome travel barriers.

Sixty-eight percent of survey respondents have already travelled internationally since the pandemic. The balance of trip takers expects to travel abroad by the end of the year (16 percent) or in the first three months of 2023 (9 percent). The percentage of people who have travelled abroad highlights a 33 percent increase compared to traveller responses half a year ago.

The biggest international travel fear is testing positive for COVID and being stranded away from home. The good news is that this fear is declining. A third of respondents (33 percent) listed COVID as the most concerning but it represents a 37 percent decrease from early 2022.

But travel fears aren’t leading to travel cancelations. Despite reports of the latest COVID-19 variant, BA.5, generating waves of reinfections and single-digit increases in U.S. hospitalizations, nearly 80 percent of respondents say the threat of a new COVID variant is unlikely to make them cancel or postpone international travel this year.

Inflation is having a minimal impact on travel: 79 percent of respondents report inflation won’t cause them to cancel their travel plans. More than one-fifth (21 percent) plan to spend more time and money on trips to make up for curtailed travel due to the pandemic.

Staff shortages among pilots, flight attendants, gate agents and ground crews—a new challenge disrupting travel—are affecting travel schedules, but the majority of survey respondents (58 percent) have not been touched by it.

There’s good news for cruises, an industry shut down by the pandemic. Forty percent of respondents have already taken a cruise since the pandemic started or, if they haven’t, they plan to this year. Nearly a quarter (23 percent) of respondents feel much safer or safe enough to cruise compared to only 19 percent of respondents earlier this year.

The Russia-Ukraine war is having some impact on traveller decisions. The majority of travelers (60 percent) report some level of concern about international travel since the beginning of the Russia-Ukraine war. While 90 percent have not changed their travel plans due to the war more than a third are buying security evacuation protection as an additional precaution. But for trips to Eastern Europe, the opposite is happening. More than half of travelers (58 percent) who planned or were planning a trip to Russia, Ukraine or any other country in Eastern Europe report the Russia-Ukraine conflict caused them to cancel or postpone travel to those areas.

Travelers are sending a clear message. By overwhelming margins, they are pressing forward with international and domestic travel despite rising costs and airline staff shortages. The majority of travelers (64 percent) say medical evacuation services are more important than Cancel for Any Reason (18 percent) insurance or traditional travel insurance (15 percent).

They are eager to return to family vacations, adventure travels and business trips. Whether it is revenge travel or responsible travel following vaccination or because travelers learned travel protection for emergency medical services and evacuation is obligatory—or a combination of all three—travelers feel safe enough to plan trips and vacations and they have confidence they’ll be able to get home if the worst happens.

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Increased confidence in Victoria Falls as a Destination

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Increased confidence in Victoria Falls as a Destination

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February, 18, 2022 – Survey Shows increased confidence in Victoria Falls as a Destination 

Our 2021 “Future Traveller Sentiment Survey Report” shows that surveyed international, regional and local agents and trade have renewed confidence in Victoria Falls following the pandemic. Trade with “strong confidence” has risen to 74% from just 50% in 2020, nearly reaching pre-pandemic levels of 85%.  

What will the future look like? 
The report reveals that travellers to Victoria Falls in the next five years will remain motivated by nature, travel in smaller groups and see a growing preference for private or independent transport. Travellers will be mainly older couples, multi-generational families, and families with older children.

Agents report access and lack of direct flights as major obstacles. Compared to our previous survey conducted in 2020, agents predict a slight preference for boutique hotels and accommodation over safari-camps, a move away from branded properties, and growing interest in glamping, short-term rentals and bespoke experiences in gastronomy and creative industries. 

  • 73% of respondents believe it is now safe to travel to Victoria Falls
  • 71% respondents indicate nature-based safari lodges or camps will be the preferred accommodation choice of travellers in the next five years
  • Smaller groups will dominate in future, with 86% of respondents believing that couples and groups of 2-6 people will be their most important market 
  • Almost 75% of respondents believe private transfers will be the preferential in-destination transport option 
  • Clear robust rules on entry, pricing, awareness and ease of access are the priority areas to help expedite recovery
  • 100% agents report flexible Terms & Conditions as a priority to encourage return of travellers

86% of respondents feel that the “We Are Victoria Falls” Initiative has increased their confidence in booking Victoria Falls as a destination

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Experience Cerro Guido in Chile with Felipe Howard

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Experience Cerro Guido with Felipe Howard – Southbound DMC founder and director

“Look Felipe, towards the East, beside a square rock with lichens, below the crack, there is another puma”.

I take my binoculars and start screening the rocks with lichens, it is difficult to find the puma, which is so well camouflaged until I do see it. Part of the excitement of our excursion is feeling the emotion of watching with patience until you detect the puma.

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During 5 days and 4 excellent nights, we went precisely to live the experience on the ground. We stayed at the Estancia Cerro Guido Hotel, the base for all our excursions and part of the wildlife conservation project that started here in 2019. Cerro Guido is an historic renovated mansion, nice and cosy, very comfortable with its authentic decoration from the days of the pioneers.

A Patagonian ranch which still operates as such and where, from the dining room, you have a privileged view of the Paine massif. A delicious breakfast was the start of our days of exploration. Personalized snacks kept us going during the day. We enjoyed the views to the Paine Mountain range from different perspectives, from Sierra del Toro (Bull Hill), from Condor hideouts, or the massive Sierra Baguales, which is another hidden treasure. Always enjoying sceneries with amazing colours that changed from day to day. With sunrises and sunsets with the Paine towers as a backdrop and away from the more bustling tourists tracks in Torres del Paine National Park.

Travel to Cerro Guido is not only to observe pumas; it is a complete wildlife experience as well as a cultural experience, when observing the life and work on the ranch. To be able to get to know the gauchos and listen to their stories, is a joy in itself.

It has been gratifying to take part in this experiment to achieve a healthy and long term coexistence between conserving the authentic wildlife and ranching in Patagonia.

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Going for gold by Jaapjan

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GO FOR GOLD

Winning is everything at the 2020 Olympics Games as we’ve seen recently with scenes such as the lovely emotional outbreak of the winning Indonesian badminton mix double. 

If you missed it watch here….

However, let’s not forget that partaking is even more important than winning.

Returning to a current much debated hot topic, there is an apparent parallel with covid vaccination distribution.

Western countries are all competing to do one better than each other or being the fastest or best at the distribution of vaccines, but often don’t realize that the only solution to getting safe travel back is to convince all countries worldwide, especially developing countries, to partake in the fast vaccination distribution in equally timely manner together.  Its up to each country to support the other rather than to compete.

A side effect of this support is to surely see a reduction in the chances of new virus strains being developed.

Surely then we should be revisiting the idea of green, orange, and red lighting entire regions and countries.

I think that hospitalization occupancy should be the determining factor when it comes to these colours rather than the number of infections, and testing should be done on entry into a country instead of an automatic quarantine. If this was the case, I’d expect travel restrictions worldwide could be restored.

If we consider this more carefully, we’d all be winners and could celebrate a global success together. 

No-one wants to come second in the global race for gold!

JJ

Next month I’ll be looking at the start of Champions League season

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