Madeira News Portugal

Madeira launches new tourism campaign in London

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Portugal:

Madeira Promotion Bureau has launched an eight-week London taxi campaign as tourism to the islands reopens starting in July 2021.

The work comes alongside partners Ubiqtaxis and British Airways.

This London campaign, with advertising on 100 taxis around the capital, comes further to the launch  of the new brand identity for the destination in April.

The campaign reinforces the feeling of belonging and shows the diversity that exists in this region, which offers experiences, landscapes, culture, gastronomy and memories for an unparalleled trip.

“Most of our business-to-business and business-to-consumer communication is digital at the moment, so this was the perfect timing to launch an out of home campaign, which we haven’t done in a while with the London taxis.

“It was critical that we included a more call to action approach, so we teamed up with British Airways to include a QR on the overall creatives, exterior, tip seats and receipts.

“This will allow us to measure the impact of the campaign and hopefully generate short term bookings.”

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Thailand News

Explorar Hotels & Resorts to launch in Thailand

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Thailand:

The Pavilions Hotels & Resorts has launched brand, Explorar Hotels & Resorts.

The first resort, Explorar Pawapi Koh Mook, will open its doors at the start of October 2021.

The inaugural 24-key resort sits on an unspoilt stretch of private sandy beach on the peninsula of Koh Mook Island in the secluded province of Trang, Thailand.

The name, meaning ‘explore’ in Spanish, was inspired by the heritage of one of the world’s first great explorers, Christopher Colombus, who first started traversing and uncovering new lands in the 15th century.

Explorar Hotels & Resorts is aimed at the millennial traveller looking for a light-hearted space in which to socialise, make local connections, and enjoy easy, fun living whilst enjoying a meaningful experience that provides value to the community.

Focused on creating a community and engaging socially with guests and the world through the website and social media platforms, Explorar hotels’ online exchange will be an organic forum that will allow guests to interact, gather information and ask questions, from recommendations on other hotels in the group to local restaurants.

Explorar Pawapi Koh Mook will provide guests with a genuinely untouched, quintessentially Thai island paradise experience.

Bungalows and villas are located directly on the white sandy beach, with an open-air restaurant offering authentic Thai cuisine alongside creative culinary experiences.

Explorar Hotels & Resorts is looking to develop within Asia and Europe both into urban and resort’s locations and offers four innovative themes on the hotels’ location and unique experiences in Thailand.

 

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Croatia News

Hilton Rijeka Costabella Beach Resort opens in Croatia

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Croatia:

The leisure resort is located between the charming town of Opatija and the vibrant city of Rijeka, surrounded by soaring mountains and cobalt-blue waters.

The hotel enjoys one of Croatia’s best beach front locations, with 200 meters of private beach with mooring spots.

The hotel features 132 rooms and 62 villas and suites, ranging from superior doubles to three-bedroom duplex apartments all with sea views and most with spacious terraces.

The resort boasts the first eforea spa and health club in Croatia where guests can indulge in the ultimate world of wellness, with 3,700 sqm of facilities ranging from Finnish saunas and hydrothermal pools to a Himalayan salt room.

Guests can also keep up with their fitness regimes during their stay at the hotel’s state-of-the-art 24-hour fitness centre.

“We’re excited to open another stunning property in Croatia that will appeal to a whole range of guests seeking a calm retreat on the Adriatic coast,” said David Kelly, Hilton senior vice president, Europe.

Croatia’s prominence as an international leisure destination is growing and we’re looking forward to welcoming guests at Hilton Rijeka Costabella Beach Resort and Spa, one of nearly 40 new openings planned this year in Europe.”

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Dubai news

Atlantis, Dubai prepares for Shark Week

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Dubai:

This Shark Week, Atlantis, Dubai is running a number of shark-themed educational programmes for guests prepared to take the plunge – and discover everything they’ve ever wanted to know about this fascinating species, while also enjoying a once in a lifetime experience and giving back to the environment.

Home to 11 species of sharks, including the Blacktip shark, Arabian carpetshark and Zebra shark, from July 11-18 guests can tick off an array of jaw-some bucket list experiences including the exhilarating ten-metre-deep Predator Dive, where guests can take part in feeding time, and the world’s deepest aquarium walk, AquaTrek Xtreme.

Budding conservationists from children to teens, can also take part in Atlantis Dubai’s new Marine Biologist programmes to get closer to sharks (Mini Marine, Junior Marine, and Master Marine) at the AZA-accredited, the Lost Chambers Aquarium.

These experiences aim to nurture and develop a passion in youngsters to protect marine life and understand why the wellbeing of every single animal is always the key priority of Atlantis, Dubai’s dedicated team of marine animal specialists.

Both underwater adventurers and marine life lovers who prefer to keep their heads above water can go back of house on a Fish Tales Tour at the Lost Chambers Aquarium to learn more about shark species native to local Arabian Gulf waters such as the Arabian carpetshark.

Guests can also learn more about Atlantis, Dubai’s shark breeding and release programmes – even taking a closer look at their eggs, which expert aquarists monitor all the way through to babies hatching, juveniles developing, and adult sharks being released into the wild.

Now in its 33rd year, Discovery Channel’s annual Shark Week bonanza shines a spotlight on one of the world’s most fascinating species with a number of themed documentaries, films and events.

Atlantis Dubai joins this week of exploration and education as part of the resort’s mission is to raise awareness about sharks and marine life under Atlantis Atlas Project, the destination’s commitment to conservation and sustainability.

For every marine animal experience booked throughout 2021, US$1 will be donated to conservation, sustainability and environmental education initiatives, that will be selected twice annually as part of Atlantis Atlas Project to make a measurable impact to the natural world.

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Base Destination News Post

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Brazil:

Did you know that the Royal Library of Portugal was moved to another country in 1807? The Royal family fled Portugal to escape Napoleon. They traveled in 14 big ships and took the Royal Library and its 60.000 items with them. And not only that, a famous city in this country became the new capital of Portugal at the same time. Pretty amazing, right? Do you know where we can find these Portuguese books and a beautiful Portuguese Reading Room to go with it?

It was November 1807, and the Royal Family of Portugal had to make a tough decision – To run to Rio de Janeiro, Brazil, to escape Napoleon and his troops.

The departure was well organised: about 15,000 people among family members and servants traveled to Brazil in 14 ships. With them, came one of Portugal’s most important riches: the Royal Library and its 60,000 items. In fact, one of the first acts of Dom João VI, the Portuguese Prince Regent, in Brazil was to establish the National Library, which went on to become the eighth biggest library in the world, with more than 15 million items.

Recognised as one of the most beautiful libraries in the world by TIME, the Royal Portuguese Reading Room in Rio de Janeiro (known as Real Gabinete Português da Leitura in Portuguese) is a hidden treasure in the city centre and an absolute must-visit. The plain exterior masks the inside which is breathtakingly beautiful with its lavish decorations and historical settings. Although founded in 1837, the construction only started in 1880 by Portuguese architect Rafael da Silva. The idea of creating the library came from a group of 43 Portuguese immigrants who wanted to spread culture and literature among the Portuguese communities living in Brazil. It was built in neo-manueline style with a limestone exterior displaying statues of past Portuguese explorers – Pedro Alvares Cabral, Luis de Camoes, Infante D. Henrique, and Vasco da Gama. It has a showcase collection of books – some 350,000 volumes of both foreign and national books and continues to receive about 6,000 new titles each year from Portugal. It houses some rare editions dating back nearly 500 years

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